BuzzAbout is an innovative AI-powered audience research tool designed to streamline the way businesses gain insights from extensive discussions on Reddit. By harnessing advanced analytics, BuzzAbout empowers teams to quickly extract valuable opinions and trends, significantly reducing research time—saving over 30 hours per project. With its seamless integration into Slack, users can interact with their audience in real-time, conducting interviews and gathering instant feedback without disrupting their workflow. BuzzAbout's features enable companies to enhance product development, refine marketing strategies, and identify new market opportunities, all while personalizing customer experiences based on genuine insights. Perfect for small business owners seeking cost-effective market research solutions, BuzzAbout allows teams to focus on what truly matters—building and improving their offerings, rather than wading through countless online discussions. This tool not only simplifies audience research but also makes the process more efficient and accessible for everyone in the team.

SparkToro is a software company based in Washington State, USA, founded by Casey Henry and Rand Fishkin. Their mission is to make high-quality market research and audience research accessible to everyone, not just tech giants and those with large budgets. SparkToro assists organizations in quickly and accurately identifying where their target audience spends time and pays attention, enabling better targeted and more effective marketing efforts. They believe that relying solely on Facebook and Google for web marketing limits creativity and effectiveness. Instead, SparkToro aims to make the publications, people, and sources that influence any audience more transparent, helping marketers diversify their marketing strategies by identifying alternative marketing investment opportunities. Unlike traditional tech startups, SparkToro prioritizes organic, profitable growth and aims to be the best product in their space rather than the biggest company. They are committed to providing exceptional customer experiences and delivering returns to their shareholders.